01949nam a2200361 a 4500 vtls000049362 KUKTEM 20251117141419.0 m f d cr |n| 110110t2007 nyua fob 001 0 eng d 9780814473832 (hardcover) 0814473830 (hardcover) 9780814429907 (electronic bk.) 0814429904 (electronic bk.) 201107131908 VLOAD 201104221522 asmadi 201101101055 ida import 1.mrk 16 UMP HF5415.123 .K45 2007 Kelly, Lois Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly New York : AMACOM, c2007 x, 228 p. : ill. ; 24 cm. Includes bibliographical references (p. 213-220) and index Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources. Access is restricted to subscribing institutions Available also in a print ed Mode of access: Internet Communication in marketing Marketing NetLibrary http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=181405 0 0 0 1 10000 10000 2019-09-04 0 HF5415.123 .K45 2007 0000055392 2019-09-04 00:00:00 1 2019-09-04 EBOOK 634293014559499162 16467 16473 VIRTUA40 VTLSSORT0060*0070*0080*0200*0201*0202*0203*0400*0900*1000*2450*2600*3000*5040*5050*5060*5300*5380*6500*6501*8560*9992