the next generation of word-of-mouth marketing Kelly, Lois creator text bibliography nyu New York AMACOM c2007 2007 monographic eng

electronic resource

x, 228 p. : ill. ; 24 cm. Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources. specialized Lois Kelly Includes bibliographical references (p. 213-220) and index Access is restricted to subscribing institutions Available also in a print ed Mode of access: Internet Communication in marketing Marketing 9780814473832 (hardcover) 0814473830 (hardcover) 9780814429907 (electronic bk.) 0814429904 (electronic bk.) http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=181405 http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=181405 Access is restricted to subscribing institutions UMP 110110 20251117141419.0 vtls000049362