@book{16520,
	author = {Callen, Barry},
	title = {Manager’s guide to marketing, advertising, and publicity /},
	publisher = {McGraw Hill,},
	year = {c2010},
	series = {Briefcase books},
	address = {New York, NY :},
	note = {Includes index},
	url = {http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=291479}
}