Callen, Barry <br/><br/>
Manager’s guide to marketing, advertising, and publicity / 
 Manager's guide to marketing, advertising, and publicity  [electronic resource] 
Barry Callen 
 - New York, NY :  McGraw Hill,  c2010 
 - xviii, 250 p. :  ill. ;  23 cm. 1 online resource (xviii, 250 p.) :  ill. 
 - Briefcase books .
 - Briefcase book .
<br/><br/> Includes index  Description based on print version record 
<br/><br/><br/>Mode of access : Internet 
<br/><br/><label>ISBN: </label>9780071627962 0071627960 9780071713467 (electronic bk.) 0071713468 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising<br/>Publicity