TY  - BOOK
AU  - Callen,Barry
TI  - Manager’s guide to marketing, advertising, and publicity
T2  - Briefcase books
SN  - 9780071627962
PY  - 2010///
CY  - New York, NY
PB  - McGraw Hill
KW  - Marketing
KW  - Advertising
KW  - Publicity
N1  - Includes index; Description based on print version record
UR  - http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=291479
ER  -