Vollmer, Christopher <br/><br/>
Always on  advertising, marketing and media in an era of consumer control /  [electronic resource] : 
Christopher Vollmer with Geoffrey Precourt 
 - New York :  McGraw-Hill,  c2008 
 - 1 online resource 
 - McGraw Hill professional .
<br/><br/> Title from PDF title page (viewed July 15, 2008) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><br/>Mode of access : Internet 
<br/><br/><label>ISBN: </label>9780071508292 (electronic bk.) 0071508295 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Consumer behavior<br/>Marketing