Always on
advertising, marketing and media in an era of consumer control
Vollmer, Christopher
creator
Precourt, Geoffrey
text
bibliography
nyu
New York
McGraw-Hill
c2008
2008
monographic
eng
1 online resource
specialized
Christopher Vollmer with Geoffrey Precourt
Title from PDF title page (viewed July 15, 2008)
Includes bibliographical references and index
Mode of access : Internet
Internet marketing
Consumer behavior
Marketing
McGraw Hill professional
9780071508292 (electronic bk.)
0071508295 (electronic bk.)
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