TY  - BOOK
AU  - Vollmer,Christopher
AU  - Precourt,Geoffrey
TI  - Always on: advertising, marketing and media in an era of consumer control 
SN  - 9780071508292 (electronic bk.)
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Consumer behavior
KW  - Marketing
N1  - Title from PDF title page (viewed July 15, 2008); Includes bibliographical references and index
UR  - https://web-a-ebscohost-com.libraryumpsa.idm.oclc.org/ehost/resultsadvanced?vid=1&sid=6b580aed-1976-4b52-8733-7021972a1169%40sessionmgr4008&bquery=Always+on+%3a+advertising%2c+marketing+and+media+in+an+era+of+consumer+control&bdata=JmRiPW5sZWJrJnR5cGU9MSZzZWFyY2hNb2RlPUFuZCZzaXRlPWVob3N0LWxpdmUmc2NvcGU9c2l0ZQ%3d%3d
ER  -