Klein, Bethany <br/><br/>
As heard on TV  popular music in advertising /  [electronic resource] : 
 As heard on television 
Bethany Klein 
 - Farnham, England ;  Burlington, VT :  Ashgate,  c2009 
 - 1 online resource (168 p.) 
 - Ashgate popular and folk music series .
 - Ashgate popular and folk music series. .
<br/><br/> Description based on print version record 
<br/><br/>Includes bibliographical references (p. [149]-159) and index 
<br/><br/>As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising 
<br/><br/><br/>Mode of access: Internet 
<br/><br/><label>ISBN: </label>9780754693345 (electronic bk.) 0754693341 (electronic bk.) 9780754666653 (hardcover : alk. paper) 0754666654 (hardcover : alk. paper) 9786612054358 6612054352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Music in advertising<br/>Popular music--History and criticism<br/>Television advertising<br/>Popular music