01801nam a2200373 a 4500001001400000003000700014005001700021006001900038007001500057008004100072020003500113020003200148020004300180020004000223020001800263020001500281040000800296100001900304245009100323246002700414260005800441300003100499490004200530500004600572504006500618505044900683538002901132650002501161650004101186650002701227650001801254830004301272856011201315vtls000050482KUKTEM20251117141449.0m    f   d        cr cnu---unuuu110110t2009    enk    fob    001 0 eng d  a9780754693345 (electronic bk.)  a0754693341 (electronic bk.)  a9780754666653 (hardcover : alk. paper)  a0754666654 (hardcover : alk. paper)  a9786612054358  a6612054352  aUMP1 aKlein, Bethany10aAs heard on TVh[electronic resource] :bpopular music in advertising /cBethany Klein3 aAs heard on television  aFarnham, England ;aBurlington, VT :bAshgate,cc2009  a1 online resource (168 p.)1 aAshgate popular and folk music series  aDescription based on print version record  aIncludes bibliographical references (p. [149]-159) and index0 aAs heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising  aMode of access: Internet 0aMusic in advertising 0aPopular musicxHistory and criticism 0aTelevision advertising 4aPopular music 0aAshgate popular and folk music series.403NetLibraryuhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=271897