popular music in advertising Klein, Bethany creator text bibliography enk Farnham, England Burlington, VT Ashgate c2009 2009 monographic eng

electronic resource

1 online resource (168 p.) As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising specialized Bethany Klein Description based on print version record Includes bibliographical references (p. [149]-159) and index Mode of access: Internet Music in advertising Popular music History and criticism Television advertising Popular music 9780754693345 (electronic bk.) 0754693341 (electronic bk.) 9780754666653 (hardcover : alk. paper) 0754666654 (hardcover : alk. paper) 9786612054358 6612054352 http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=271897 http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=271897 UMP 110110 20251117141449.0 vtls000050482