Chaston, Ian <br/><br/>
Boomer marketing  selling to a recession resistant market /  [electronic resource] : 
Ian Chaston 
 - London :  New York :  Routledge,  2009 
 - 1 online resource (xii, 265 p.) :  ill. 
<br/><br/> Description based on print version record 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es' 
<br/><br/><br/>Mode of access: Internet 
<br/><br/><label>ISBN: </label>9780203876398 (electronic bk.) 0203876393 (electronic bk.) 9780415489621 (hardback) 9780415489638 (pbk.) 0415489628 (hbk) 0415489636 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation--United States<br/>Target marketing--United States<br/>Middle-aged consumers--United States<br/>Baby boom generation--United States