Boomer marketing
selling to a recession resistant market
Chaston, Ian
creator
text
bibliography
enk
London
New York
Routledge
2009
monographic
eng
1 online resource (xii, 265 p.) : ill.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'
specialized
Ian Chaston
Description based on print version record
Includes bibliographical references and index
Mode of access: Internet
Market segmentation
United States
Target marketing
United States
Middle-aged consumers
United States
Baby boom generation
United States
9780203876398 (electronic bk.)
0203876393 (electronic bk.)
9780415489621 (hardback)
9780415489638 (pbk.)
0415489628 (hbk)
0415489636 (pbk.)
http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279351
http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279351
UMP
110110
20251117141452.0
vtls000050686