TY  - BOOK
AU  - Chaston,Ian
TI  - Boomer marketing: selling to a recession resistant market 
SN  - 9780203876398 (electronic bk.)
PY  - 2009///
CY  - London
PB  - New York, Routledge
KW  - Market segmentation
KW  - United States
KW  - Target marketing
KW  - Middle-aged consumers
KW  - Baby boom generation
N1  - Description based on print version record; Includes bibliographical references and index; Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'
UR  - http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279351
ER  -