@book{17735,
	author = {Sikri, Rajiv},
	title = {Challenge and strategy},
	publisher = {SAGE Publications India ;},
	year = {2009},
	address = {New Delhi, India :},
	note = {Description based on print version record},
	url = {http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=283694}
}