Advertising and promotion in "new" Asia  [electronic resource] / 
guest editors, Kim-Shyan Fam and Lisa McNeill 
 - [Bradford, England] :  Emerald,  [2009] 
 - 1 online resource 
 - Asia Pacific journal of marketing and logistics,  vol. 21, no. 2  1355-5855 ; .
 - Asia Pacific journal of marketing and logistics ;  vol. 21, no. 2 .
<br/><br/> Title from PDF title page (viewed Sept. 9, 2009) 
<br/><br/>Includes bibliographical references 
<br/><br/>When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.] 
<br/><br/><br/>Mode of access : Internet 
<br/><br/><label>ISBN: </label>9781848556775 (electronic bk.) 1848556772 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Asia<br/>Advertising--Asia