01879nam a2200313 a 4500001001400000003000700014005001700021006001900038007001500057008004100072020003500113020003200148020001800180040000800198245011600206260004400322300002200366490008200388500005300470504004000523505070900563538003001272650002801302650002201330700001301352700001801365830007001383856011201453vtls000051125KUKTEM20251117141456.0m    f   d        cr cnu---unuuu110110t2009    enk    fob    000 0 eng d  a9781848556775 (electronic bk.)  a1848556772 (electronic bk.)  z9781848556768  aUMP00aAdvertising and promotion in "new" Asiah[electronic resource] /cguest editors, Kim-Shyan Fam and Lisa McNeill  a[Bradford, England] :bEmerald,c[2009]  a1 online resource1 aAsia Pacific journal of marketing and logistics,x1355-5855 ;vvol. 21, no. 2  aTitle from PDF title page (viewed Sept. 9, 2009)  aIncludes bibliographical references0 aWhen hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.]  aMode of access : Internet 0aConsumer behaviorzAsia 0aAdvertisingzAsia1 aFam, Kim1 aMcNeill, Lisa 0aAsia Pacific journal of marketing and logistics ;vvol. 21, no. 2403NetLibraryuhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=287204