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  <titleInfo>
    <title>Advertising and promotion in "new" Asia</title>
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  <name type="personal">
    <namePart>Fam, Kim</namePart>
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  <name type="personal">
    <namePart>McNeill, Lisa</namePart>
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    <place>
      <placeTerm type="text">Bradford, England]</placeTerm>
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    <publisher>Emerald</publisher>
    <dateIssued>[2009]</dateIssued>
    <dateIssued encoding="marc">2009</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <tableOfContents>When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.]</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">guest editors, Kim-Shyan Fam and Lisa McNeill</note>
  <note>Title from PDF title page (viewed Sept. 9, 2009)</note>
  <note>Includes bibliographical references</note>
  <note>Mode of access : Internet</note>
  <subject authority="lcsh">
    <topic>Consumer behavior</topic>
    <geographic>Asia</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <geographic>Asia</geographic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>Asia Pacific journal of marketing and logistics ; vol. 21, no. 2</title>
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  <identifier type="isbn">9781848556775 (electronic bk.)</identifier>
  <identifier type="isbn">1848556772 (electronic bk.)</identifier>
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