TY  - BOOK
AU  - Fam,Kim
AU  - McNeill,Lisa
TI  - Advertising and promotion in "new" Asia
T2  - Asia Pacific journal of marketing and logistics,
SN  - 9781848556775 (electronic bk.)
PY  - 2009///]
CY  - [Bradford, England]
PB  - Emerald
KW  - Consumer behavior
KW  - Asia
KW  - Advertising
N1  - Title from PDF title page (viewed Sept. 9, 2009); Includes bibliographical references; When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.]
UR  - http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=287204
ER  -