Grow from within mastering corporate entrepreneurship and innovation / [electronic resource] :
Robert C. Wolcott, Michael J. Lippitz
- New York : McGraw-Hill, c2010
- 1 online resource (xii, 260 p.) : ill.
Description based on print version record
Includes bibliographical references and index
Introduction : corporate entrepreneurship, innovation, and organic growth -- Understanding corporate entrepreneurship -- New business design -- Emerging models of corporate entrepreneurship -- Which model of corporate entrepreneurship is right for you? -- Leadership from all levels -- Grow from within; learn from everywhere -- Appendix A : innovation radar concept development questions -- Appendix B : history of corporate entrepreneurship