@book{17906,
	author = {Marich, Robert},
	title = {Marketing to moviegoers},
	publisher = {Southern Illinois University Press,},
	year = {c2009},
	address = {Carbondale :},
	edition = {2nd ed.},
	note = {Includes index},
	url = {http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=285263}
}