Marich, Robert <br/><br/>
Marketing to moviegoers  a handbook of strategies and tactics /  [electronic resource] : 
Robert Marich 
 - 2nd ed. 
 - Carbondale :  Southern Illinois University Press,  c2009 
 - 1 online resource (xii, 318 p.) :  ill. 
<br/><br/> Includes index  Description based on print version record 
<br/><br/>Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds 
<br/><br/><label>ISBN: </label>9781441619570 (electronic bk.) 1441619577 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--Marketing<br/>Motion pictures--Distribution