TY  - BOOK
AU  - Marich,Robert
TI  - Marketing to moviegoers: a handbook of strategies and tactics 
SN  - 9781441619570 (electronic bk.)
PY  - 2009///
CY  - Carbondale
PB  - Southern Illinois University Press
KW  - Motion pictures
KW  - Marketing
KW  - Distribution
N1  - Includes index; Description based on print version record; Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds
UR  - http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=285263
ER  -