@book{17957,
	author = {Rapp, Stan and Direct Marketing Association (U.S.)},
	title = {Reinventing interactive and direct marketing},
	publisher = {McGraw-Hill,},
	year = {c2010},
	address = {New York :},
	note = {Published in association with the Direct Marketing Association},
	url = {http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=292344}
}