Reinventing interactive and direct marketing  leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /  [electronic resource] : 
[edited and] with an introduction by Stan Rapp. 
 - New York :  McGraw-Hill,  c2010 
 - 1 online resource (xiii, 238 p.) :  ill. 
<br/><br/> Published in association with the Direct Marketing Association  Description based on print version record 
<br/><br/>Includes bibliographical references and index 
<br/><br/><br/>Mode of access: Internet 
<br/><br/><label>ISBN: </label>9780071703383 (electronic bk.) 0071703381 (electronic bk.) 9780071638029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interactive marketing<br/>Direct marketing<br/>Branding (Marketing)