TY  - BOOK
AU  - Rapp,Stan
ED  - Direct Marketing Association (U.S.)
TI  - Reinventing interactive and direct marketing: leading experts show how to maximize digital ROI with iDirect and iBranding imperatives 
SN  - 9780071703383 (electronic bk.)
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Interactive marketing
KW  - Direct marketing
KW  - Branding (Marketing)
N1  - Published in association with the Direct Marketing Association; Description based on print version record; Includes bibliographical references and index
UR  - http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=292344
ER  -