@book{18126,
	author = {O'Shaughnessy, John},
	title = {Interpretation in social life, social science, and marketing},
	publisher = {Routledge,},
	year = {c2009},
	series = {Routledge interpretive marketing research ;},
	address = {New York :},
	url = {http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=275471}
}