O'Shaughnessy, John <br/><br/>
Interpretation in social life, social science, and marketing  [electronic resource] / 
John O'Shaugnessy 
 - New York :  Routledge,  c2009 
 - 1 online resource (viii, 227 p.) 
 - Routledge interpretive marketing research ;  9 .
 - Routledge interpretive marketing research series ;  . 9 .
<br/><br/>Includes bibliographical references (p. [197]-213) and index 
<br/><br/>Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation 
<br/><br/><br/>Mode of access: Internet 
<br/><br/><label>ISBN: </label>9780203871010 (electronic bk.) 0203871014 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Imagery (Psychology)<br/>Visualization<br/>Marketing<br/>Social sciences