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  <titleInfo>
    <title>Brand it like Beckham</title>
    <subTitle>the story of how brand Beckham was built</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Milligan, Andy</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Cyan Books</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>205 p.: ill.; 18 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Andy Milligan</note>
  <note>Brand name products</note>
  <identifier type="isbn">0954282957</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">UMP</recordContentSource>
    <recordChangeDate encoding="iso8601">20251117141551.0</recordChangeDate>
    <recordIdentifier source="KUKTEM">vtls000001453</recordIdentifier>
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