Yesil, Magdalena 1958- <br/><br/>
Creating the virtual store :   taking your web site from browsing to buying / 
Magdalena Yesil 
 - New York:  John Wiley & Sons,   1997 
 - xx, 364 p.:   ill.;   24 cm. 
<br/><br/>Includes bibliographical references (p. 353-356) and index 
<br/><br/><label>ISBN: </label>0471164941 (pbk: 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Computer networks<br/>World Wide Web<br/>Retail trade surveys--United States<br/>Consumer behavior--United States<br/>Internet marketing<br/>Teleshopping