taking your web site from browsing to buying Yesil, Magdalena 1958- creator text New York John Wiley & Sons 1997 monographic xx, 364 p.: ill.; 24 cm. Magdalena Yesil Includes bibliographical references (p. 353-356) and index Retail trade Computer networks World Wide Web Retail trade surveys United States Consumer behavior United States Internet marketing Teleshopping 0471164941 (pbk: UMP 20251117142005.0 vtls000002484