TY  - BOOK
AU  - Yesil, Magdalena 1958-
TI  - Creating the virtual store: taking your web site from browsing to buying 
SN  - 0471164941 (pbk:
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons
KW  - Retail trade
KW  - Computer networks
KW  - World Wide Web
KW  - Retail trade surveys
KW  - United States
KW  - Consumer behavior
KW  - Internet marketing
KW  - Teleshopping
N1  - Includes bibliographical references (p. 353-356) and index
ER  -