Solomon, Michael R. <br/><br/>
Consumer behavior :   buying, having, and being / 
Michael R. Solomon 
 - 4th ed. 
 - Upper Saddle River, NJ:  Prentice Hall,   1999 
 - xxi, 586 p.:   ill. (some col.); 26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0137957254 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior