Berry, Michael  J. A. <br/><br/>
Data mining techniques :  for marketing, sales and customer relationship management / 
Micheal J. A. Berry, Gordon S. Linoff 
 - 2nd ed. 
 - Indianapolis, IN :  Wiley,  2004 
 - xxv, 643 p. :  ill. ;  24 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0471470643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Marketing--Data processing<br/>Business--Data processing