TY  - BOOK
AU  - Phillipson, Ian
TI  - Do your own P. R.: getting the right publicity for your organisation 
SN  - 0717285650
CY  - Hong Kong
PB  -  Grolier International
KW  - Public relations
KW  - Publicity
N1  - Library has 30 volumes, each under a different title; Includes bibliographical references, glossary and index
ER  -