TY  - BOOK
AU  - Merlis, George
TI  - How to make the most of every media appearance: getting your message across on the air, in print, or online 
SN  - 0071416714
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Interviewing on television
KW  - Interviewing in journalism
N1  - Includes index
ER  -