Karamchedu, Raj <br/><br/>
It's not about the technology :   developing the craft of thinking for a high technology corporation / 
Raj Karamchedu 
 - New York:   Springer,   2005 
 - xiii, 212 p.:   ill.;   24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0387233504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing<br/>High technology--Marketing<br/>Product management--Decision making<br/>New products--Planning<br/>New products--Management