TY  - BOOK
AU  - Karamchedu, Raj
TI  - It's not about the technology: developing the craft of thinking for a high technology corporation 
SN  - 0387233504
PY  - 2005///
CY  - New York
PB  -  Springer
KW  - High technology industries
KW  - Marketing
KW  - High technology
KW  - Product management
KW  - Decision making
KW  - New products
KW  - Planning
KW  - Management
N1  - Includes index
ER  -