@book{24166,
	author = {Ranchhod, Ashok and Marandi, Ebi and The Chartered Institute of Marketing},
	title = {Strategic marketing in practice 2005-2006/},
	publisher = {Elsevier Butterworth-Heinemann,},
	year = {2005},
	address = {Amsterdam :},
	note = {Cover : The CIM coursebook}
}