Ranchhod, Ashok <br/><br/>
Strategic marketing in practice 2005-2006/ 
Ashok Ranchhod and Ebi Marandi 
 - Amsterdam :  Elsevier Butterworth-Heinemann,  2005 
 - 248 p. :  ill. ;  30 cm. 
<br/><br/> Cover : The CIM coursebook 
<br/><br/><label>ISBN: </label>0750666544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing