Blythe, Jim <br/><br/>
Marketing communications / 
Jim Blythe 
 - New York:   Prentice Hall,   1999 
 - p. cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273639609 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing