Adcock, Dennis <br/><br/>
Marketing strategies for competitive advantage / 
Dennis Adcock 
 - Chichester [England] ;  New York :  Wiley,  c2000 
 - viii, 406 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471981699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing