Lilien, Gary L. <br/><br/>
Marketing engineering :   computer-assisted marketing analysis and planning / 
Gary L. Lilien, Arvind Rangaswamy 
 - 2nd ed. 
 - Upper Saddle River, NJ:   Prentice Hall,   2003 
 - xxiv, 518 p.;   26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0130355496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Mathematical models<br/>Marketing--Data processing<br/>Marketing--Decision making--Data processing