TY  - BOOK
AU  - Lilien, Gary L.
AU  - Rangaswamy,Arvind
TI  - Marketing engineering: computer-assisted marketing analysis and planning 
SN  - 0130355496
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  -  Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Mathematical models
KW  - Data processing
N1  - Includes index
ER  -