01053nam a2200265   4500001001400000003000700014005001700021008004100038020001500079039010800094040000800202090002500210100002000235245011800255250001200373260005200385300002700437500001900464650005200483650003100535650004800566700002300614952013300637999001700770vtls000007425KUKTEM20251117142205.0060606t2004    xxu    gr    |0 1 0|eng |  a0130355496 9a201107131725bVLOADc200908141055dVLOADc200908141027dVLOADc200908131535dVLOADy200606141133zVLOAD  aUMP  aHF5415.125 .L54 2003  aLilien, Gary L.00aMarketing engineering :b computer-assisted marketing analysis and planning /c Gary L. Lilien, Arvind Rangaswamy  a2nd ed.  aUpper Saddle River, NJ:b Prentice Hall,c 2003  axxiv, 518 p.;c 26 cm.  aIncludes index00aMarketingxDecision makingxMathematical models00aMarketingxData processing00aMarketingxDecision makingxData processing12aRangaswamy, Arvind  00104070a10000b10000d2019-09-04g424.34l0oHF5415.125 .L54 2003p0000002989r2019-09-04 00:00:00v424.34w2019-09-04yOPEN  c24236d24242