Marketing :  best practices / 
Ab. Aziz Latif ... [et al] 
 - Mason, Ohio :  Thomson Learning,  2003 
 - xii, 596 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9812437495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing