Marketing / 
Roger A. Kerin ... [et al.] 
 - 8th ed 
 - New York:   McGraw-Hill/Irwin,   2006 
 - xlvi, 733 p.:   col. ill., col. maps; 29 cm. 
<br/><br/>Includes bibliographical references (p. 673-700) and indexes 
<br/><br/><label>ISBN: </label>0072828803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing