Mason, Charlotte H.

The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault - 3rd. ed. - Boston: McGraw-Hill Irwin, 2002 - xviii, 100 p.: ill.; 28 cm.; 1 computer disc

Accompanying disc: CD 1386 Includes index

1256139881


Marketing--Decision making
Computer programs--Marketing
Product management