Mason, Charlotte H.
The marketing game! : with student CD-Rom /
Charlotte H. Mason, William D. Perreault
- 3rd. ed.
- Boston: McGraw-Hill Irwin, 2002
- xviii, 100 p.: ill.; 28 cm.; 1 computer disc
Accompanying disc: CD 1386 Includes index
1256139881
Marketing--Decision making
Computer programs--Marketing
Product management