TY  - BOOK
AU  - Mason, Charlotte H.
AU  - Perreault,William D.
TI  - The marketing game!: with student CD-Rom 
SN  - 1256139881
PY  - 2002///
CY  - Boston
PB  -  McGraw-Hill Irwin
KW  - Marketing
KW  - Decision making
KW  - Computer programs
KW  - Product management
N1  - Accompanying disc: CD 1386; Includes index
ER  -