Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler 
 - 7th ed. 
 - Upper Saddle River, NJ. :  Pearson/Prentice Hall,  2005 
 - xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131424106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing